February at a Glance
The General Dan Caine keynote announcement and Sir Richard Moore event drove simultaneous spikes across every channel — LinkedIn organic impressions surged 224%, website traffic more than doubled, and the newsletter hit its highest open rate of the period.
Website Sessions
7,476
vs. 3,185 in Jan
+134.7% vs. Jan
LinkedIn Impressions
47,558
organic
+224.5% vs. Jan
Newsletter Open Rate
57.1%
1,293 opens
+17% vs. Jan
Newsletter Click Rate
8.5%
193 unique
-44.1% vs. Jan
New LinkedIn Followers
+268
record month
Instagram Views
60,990
9 posts, 17 stories
Media Mentions
149
vs. 38 in Jan
+292% vs. Jan
Instagram Followers
~600
+72 new
-10% vs. Jan
Key Takeaways
- ›Gen. Caine announcement was the month's content engine. The Feb 3 LinkedIn post announcing his keynote generated 22,371 organic impressions with a 5.3% ER. Combined with sponsored reach, the total post reached 55,066.
- ›Instagram views surged to 60,990 — the Feb 4 Caine post alone drove 20,300 views and the Feb 5 Summit content 13,149. The account grew to ~600 followers.
- ›Newsletter open rate hit 57.1% — highest of the reporting period, above the 2025 annual average of 54.1%. Click rate normalized to 8.5% (above 7.6% annual avg) after January's event-driven spike.
- ›Website traffic more than doubled to 7,476 sessions. The US drove 4,047 active users; China was second at 1,005 — reflecting academic and policy-tracking interest.
- ›Media mentions tripled to 149 (vs. 38 in Jan), led by online news coverage of the Sir Richard Moore lecture and Gen. Nakasone's Defense Tech Leadership Summit appearance. Reach of 30.3M reflects mid-tier outlet mix vs. January's single high-reach placement (469M).
Month-over-Month Summary
| Metric | January 2026 | February 2026 | Change |
|---|---|---|---|
| Website Sessions | 3,185 | 7,476 | +134.7% |
| LinkedIn Org. Impressions | 14,654 | 47,558 | +224.5% |
| LinkedIn New Followers | ~48 | 268 | Record |
| LinkedIn Org. ER | 6.11% | 9.16% | +50.1% |
| Newsletter Open Rate | 48.8% | 57.1% | +17.0pp |
| Newsletter Click Rate | 15.2% | 8.5% | −44.1pp |
| Newsletter Optouts | 7 | 3 | −57% |
| Instagram Views | — | 60,990 | New high |
| Instagram New Followers | +80 | +72 | −10% |
| Media Mentions | 38 | 149 | +292% |
| Paid LinkedIn Spend | $689 | $689 | Jan only |